Grimas is a Dutch company that develops and produces professional makeup products for the hobby market, including primary schools.
Since the professionals use the products intensively and children may be more sensitive to substances than adults because of their body volume, this imposes high additional requirements on the composition of the products.
There are strict regulations for makeup products produced in Europe. Denmark has gone one step further, imposing extra safety requirements for children. Category A certificates for other Grimas products used by children have been applied for and obtained in Denmark.
Each Grimas product and indeed each different color of a product has its own label stating the ingredients. This is particularly important for allergies.
An allergy is an overreaction of the body to a specific substance. People can for instance be allergic to nutrients (lactose), substances in the air (pollen) or cosmetic ingredients (perfume). This does not mean that these compounds are harmful in general. After all, an allergic reaction is an individual response.
In order to ensure that the products are safe, Grimas uses the pure forms of all raw materials. You can find a list of ingredients under the heading of Colors, Sizes and Ingredients in the ‘Product information’ (for each product and even for each batch).
Grimas has a traditional approach, but production is nevertheless high-tech and made under strict hygiene conditions to ensure that the products are bacteriologically safe.
The composition of Water Make-up, for example, ensures that no microorganisms can grow in it. A sample is taken from every batch and sent to the laboratory to be checked.
We carry out challenge tests on products that are used with water, in a way that we can guarantee their safety in the longer term as well. This involves deliberately adding pathogenic bacteria and molds to see whether the product composition kills them or not. The product is only supplied with the market after it passed the test. Grimas produces for a large number of countries: traditionally, professionally and safely.
ABOUT VISION EMPIRE:
Vision Empire General Trading L.L.C. is a company focused on introducing the Middle East to innovative and specialist brands. We have been working here with three branches and covering the whole GCC and Middle East. The company is dedicated to providing the best platforms for brands, which are new to the region and we aim to provide Middle Eastern consumers with unique brands from Europe in doing so. We are a developed company that cares passionately for each brand that are working with.
Our company is dedicated to forming long-term partnerships with brand owners and to ensuring that all aspects of the brand’s growth are nurtured each step of the way. We offer high level of services in which no details are overlooked and each brand is given the individual attention it deserves.
With this approach coupled with our in-depth regional knowledge, each brand that we look after can feel secure in knowing that they are partnered with a professional and intelligent company that correctly understands that continued attention and positioning of a brand is key to it’s successful growth.
Vision Empire General Trading L.L.C. has been founded and build up with good reputation in trading industry.
Company’s philosophy has always been straight forward, it is to provide a reliable partnership with our suppliers, to serve with a progressive, customer-focused and business-enhancing services to our clients and end users by offering only a unique, excellent and high quality product.
We take proud in diversifying our high quality products and distributing them through our strategic distribution coverage. The company has always aspired to build its business on traditions that extend from the UAE’s heritage to values.